Shingrix Campaign Help Guide

How can I identify eligible patients for Shingrix and schedule a message to be sent to them?

Table of contents 

• Video Tutorial
• Shingrix Campaign Quick Guide

• Part 1 - Login And Define Your Cohort
• Part 2 - Create A Campaign And Select Your Message
• Part 3 - Edit Your Message
• Part 4 - Filter Patients And Schedule Your Message

Video Tutorial:

Shingrix Campaign Quick Guide

Potential Cohort, Important Tips and Messaging

Step-by-Step Guide (Instructions):

Part 1 - Login And Define Your Cohort

1. Follow this link to login https://enterprise.strongroom.ai/strongpro/login or
   login to Strong ER via your desktop. To login via Strong ER, navigate to 'Analytics' in the side menu to enter your StrongPro platform.
2. Select 'Contact' from the header menu
   
   

Select your cohort

1. Suggested cohort to enter:
   Patient Age: 65-90 or 65+ (over 65 years).
   1. Optional:
      Distance from Store, for example, 0-5, 0-10 (km)
      Loyalty: Good & Strong
2. Click the 'Contact' button on the bottom right of screen

Part 2 - Create A Campaign And Select Your Message

1. Select 'Create Campaign' (recommended)
   or 'Skip, Send without Campaign' (ad hoc message)
2. Enter Campaign Details
   1. Campaign Name enter: Shingrix Campaign NIP 65+
      Optional: Enter 'Campaign Description' & 'End Date'
   2. Campaign Goal
      Select a Goal Type, Measure By and Set Goal amount
   3. Template Selection
      Search for the “Shingles Vaccine SMS 2025” in the template search function
      Select: 'Select All'
   4. Click 'Next'
      
      

2. View Templates And Select Preferred Message
   ^{Note: You can edit the template or create a new template after this step!}

1. 1. Click the '' (arrow) to expand the templates
   2. Select: Preferred template by clicking the 'dot' (⚪) to the left of the template name
   3. Click 'Next'

Part 3 - Edit Your Message

1. Edit your message
   Insert personalisation fields such as {Pharmacy Name}, {Pharmacy Address}, etc
   

   Caution

   SMS Cost When Using Emojis and Special Characters.

   Using emojis 👉🧑‍⚕️⚕️or special characters modifies the SMS part character count. They modify the SMS part to 70 characters instead of the usual 160.
   
   In other words, each SMS part will cost .12 cents per 70 characters if the text includes emojis or special characters, and it will cost 0.12 cents per 160 characters if you don't include emojis or special characters.

   
   

   Pro Tip: We suggest adding the patient's first name, pharmacy name, and even the name of the sender can increase the response rate

    

    
   
   

2. Optional: Saving Your Edited Message
   It is recommended that you save your edited message for future use.
   
   Click the floppy disk icon 💾
   Enter the name of your template: e.g. 'Shingrix 65 plus SMS April 2025 Melba Pharmacy'
   Pro Tip: Add the month, year, and your pharmacy name. This makes it easy to find using the search functions.
   
   

    

Part 4 - Filter Patients And Schedule Your Message

1. Click 'Select all 659 patients match this search'
   
   

   Caution

   Click 'Select all patients 659 patients match this search', or the message will only be sent to the first 50 patients.

   
   
   
    
2. Manually Deselect Cohort: You can manually deselect patients from the selected cohort if you don't want them to receive the message
   
   
   
   
   
3. Send Your Message
   Click to Send Now or Later
   Send Later enter: 'Date' and 'Time'