Once messages have been sent, use different methods to observe and track the performance of the campaigns depending on the topic:
Track sales data for related products
For example sales of antihistamine products for an Allergies campaign
Count of bookings for services
Compare the number of services completed pre and post campaign and compare year on year figures if seasonal for these service based campaigns
Monitor for influx of online sales related to campaign
Monitor increase in online purchases, ensuring you have enough stock to support the sales
Observe foot traffic and queries from patients related to campaigns
Patients may ask questions relating to the message and may want to book a service or purchase something after receiving the message