StrongPro 2.2 brings powerful new features that simplify and streamline the way you manage clinical trials and campaigns, giving you greater control and efficiency at every step.
What's New?
📝 To Do Tab
A fresh replacement for the StrongPro landing page, designed to help you stay on top of clinical trials and campaigns. A simple "To Do" list lets you easily track and manage tasks. The tab is divided into three clear sections:
- To Action: Displays available clinical trials and campaigns that haven’t been actioned yet, so you never miss an opportunity.
- In Progress: See at a glance which trials and campaigns are already in motion and actively sending messages.
- Completed: Tracks those that have finished or are no longer active, providing clear campaign closure and history of your work.
📈 NEW Campaigns Feature
We’re excited to unveil the Campaigns feature, designed to help you engage with patient cohorts more effectively and track campaign performance with ease. Here’s a look at what’s included:
- Campaigns:
Campaigns allow you to save and track patient cohorts and templates, making it easy to message them again at different times for ongoing engagement. - Campaign Statistics and Charts:
Monitor the performance of your campaign cohorts across key metrics (revenue, scripts, adherence, loyalty, visits) with detailed charts and insights over multiple messages. - Financial Campaign Statistics:
Easily track campaign ROI, revenue growth, and total messaging costs to compare performance and make smarter budgeting decisions. - Campaign Metric Over Time Graph:
Visualise the progress of your campaign cohorts over time with key performance metrics shown in a clear, easy-to-read graph. - Campaign Key Performance Indicators (KPIs):
Get a quick overview of how your campaigns are performing by visualising changes in all key metrics at a glance. - Campaign Goals:
Set target goals to track key metrics and visualise your performance compared to the goal, helping you stay on track and hit your objectives.
📊 Campaigns Centre (Enterprise)
For multi-store owners and head offices, managing campaigns just got more powerful. With the new Campaigns Centre in the StrongPro Enterprise web app, you can:
- Create Enterprise Campaigns & Templates: Easily design and roll out campaigns and templates across multiple locations.
- View Pharmacy Stats: Monitor the performance of your campaigns and pharmacies with detailed statistics, helping you fine-tune future strategies.
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Access Recommended Templates & Campaigns: StrongRoom AI now offers health campaigns and templates within the Enterprise Campaign Centre, giving you fresh ideas and ready-to-use resources to boost patient engagement.
Optimisations:
✨ Enhanced Interface Design:
We’ve given the interface a fresh redesign to ensure a more fluid and seamless experience, making navigation easier and more intuitive.
💰 Revenue Display Adjustments for Trials:
Revenue changes during trials are now more accurately reflected, providing you with precise and transparent financial tracking.