8-Week Campaign Messaging Plan

This article outlines the recommended campaign timelines to follow to ensure effective use of StrongPro

Week 1: 

• Review StrongPro dashboard 
• Chose a champion (staff member) for each campaign to ensure that the
  the campaign is being monitored and actioned
• Create an aim/target for each campaign 
• Select the patient variable cohort by starting with the largest revenue opportunity
• Select campaign message from templates, tailor, create or use ChatGP - start
  with board messaging  
• Send message
• The patient response should be seen within the first week when patients consult the pharmacists about the messages receive
• For example, Shingrix vaccination messages sent out; should see a 10% increase in the vaccination rate
• Action patient service, meds check etc. 

Week 2: 

• Review campaign results 
• Select patients who are yet to engage with the first message 
• Select campaign message from templates, tailor, create or use ChatGP - use
  board messaging again
• Send message
• Action patient service, meds check etc. 

Week 3-4-5-6: 

• Review campaign results 
• Select patients who are yet to engage with the campaign messaging
  sequence 
• Select campaign message from templates, tailor, create or use ChatGP
  • Over the course of weeks, 3-6 use more specific and in-depth health
    messaging  
• Send message 
• Action patient service, meds check etc. 

Week 7-8:

• Review campaign results
• Select patients who are yet to engage with the campaign messaging
  sequence 
• Select campaign message from templates, tailor, create or use ChatGP
  • Over the course of weeks 7-8 use more specific and in-depth health
    messaging

• Send message 
• Action patient service, meds check etc.