Pro Tips: Filtering Patients and Recommended Messages to Send

StrongPro
Filter

Example Campaign Topic

Adherence 

Target patients with low adherence to their medications in order to improve adherence and patient outcomes

Loyalty

Target patients who are not loyal to increase loyalty eg message to increase scripts on file, or target patients with strong loyalty, promoting services delivered in the  pharmacy

Patient Type

Target safety net patients to get them to come back into the pharmacy to get their scripts dispensed every 21 days

Patient Age

Choose from an age range or over or under a certain age eg for vaccination-based campaigns to identify patients that qualify on NIP

Patient Sex

Target males when doing a men's health campaign or females when messaging regarding the oral contraceptive pill

Estimated Annual Income

Target higher-income earners when messaging regarding travel health or for promotions that might have a high cost to patients

Polypharmacy

Target patients who take more than a certain number of medications, such as for MedsCheck campaigns or Dose Administration Aids

Drug Type

Filter by drug type to include or exclude patients taking certain medications related to conditions eg a Diabetes campaign selecting Drugs for Diabetes or Sleep Apnoea, where you can filter for patients that take antihypertensives, cardiac, lipid modifying, diabetes medications

Distance from Store

Select patients who live within a certain radius from the pharmacy, excluding those further out or who have visited from other states.

Filter Molecule

Target patients who take particular molecules, eg when a medication is out of stock or comes back in stock. Can also be used for campaigns such as UTI or Oral Contraceptive Pill prescribing